Yahoo Holds it Together with Glue

Despite all the questions swirling around Yahoo thanks to its rejection of Microsoft’s buyout offer the company has managed to implement an interesting new way of presenting search results called Glue. Barry Schwartz at SearchEngineLand expands:


“The Glue Pages combine classic search results on the left hand column with more visual information related to your query in the middle and right section of the page. The results contain images, videos, articles and more.”

I have to admit, searching on Glue Pages is pretty cool. The modules of information are split between traditional Yahoo directories (finance, maps, news, images) and well-known third party sites (Wikipedia, YouTube, Quick Facts, MonsterTrak) and change depending on the specific query. For example, a search for “Microsoft” pulled up the company’s stock charts from Y! Finance, job postings in India from, and Yahoo! News postings. A search for “Mumbai” pulls up the city’s Wikipedia entry, train information, restaurant locations and phone numbers, and a gallery of Flickr images with the Mumbai tag. Finally, a search for “Ferrari” pulls in a Yahoo! Images gallery,, relevant eBay items priced in Indian rupees, and a set of YouTube videos tagged with Ferrari. Third party sites can sign up to be placed in a module by emailing the Glue Pages team.

Classic search results are still on the left-hand side of the page, and sponsored links modules also exist. Something no one is mentioning, however, is that the Glue idea is very similar to how presents its results. Below are screenshots from Yahoo! Glue Pages and searches for “mango”.






The most noticeable difference is the emphasis given to classic search, with placing them prominently in the center, and Yahoo more shunting them off to the side. Glue Pages definitely puts more weight on the module content and consequently each module has more information then the corresponding one in Ask. Furthermore, Yahoo possesses more third-party sources of module content than Ask, with an emphasis on image and video multimedia. Overall, I’d say the conclusion is that while has had the right idea, Yahoo’s Glue Pages has gotten it right in this beta.

If nothing else, it allows users to understand a topic they are searching for information on at a glance while creating a high probability of the user finding relevant specific information on the main page in an aesthetically-pleasing manner. For now, Glue Pages is only beta for India, which houses one of Yahoo’s key research and development centers in Bangalore, but between this and Google launching YouTube India just a little earlier, it’s definitely a good time to be a user in that large and rapidly growing market.

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