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PROSuite Optimization

To effectively manage Search Marketing, marketers must keep track of thousands of variables while adjusting for engine updates. PROSuite's automated quality assurance tools make sure that the right assets are running as intended, while our Advanced Budget Management tool manages campaign spend across a portfolio of engines.  When third party management technology is needed to maintain a set of particularly volatile keywords, or to manually create niche rule groups that can respond to market influences, we are able to plug in a relevant tool such as Atlas OnePoint or Websidestory's BID. Because we can plug automated bid management technologies into our existing bid management strategy, we're able to optimize campaigns frequently and effectively in dynamic conditions.

Less Mistakes, More Results

PROSuite's QA tools make sure that all elements of a campaign are running correctly.  Once campaigns are live, the tool performs daily audits to confirm that the most recent production sheet matches the current live campaign in the engines. This alerts our team to any changes that may take place on the engine’s side.

Better Budget Control

Our campaign management process includes budget-management controls that allow our account teams to meter spending based on campaign goals and budgets.  We manage spend across a portfolio of search engines, rather than as individual budgets, to maximize the client's return on investment.

Up-to-the-Minute Campaign Diagnostics

Our client services teams monitor RSS feeds customized to alert them about products, key executives, competitors, and other relevant news for each of our clients and their industries. If an event takes place that may potentially have any impact on our campaign, they are immediately referred to our Engagement Management Team. If clients bring an error or issue to our attention, they all know to notify their client services manager, who will then escalate to the EM Team. Due to the centralized nature of our campaign system, we're able to quickly make sweeping cross-engine changes.

For more information on Reprise Media's search engine marketing services, call us at 1-800-218-9476, or request a quote.