Google will change its quality score algorithm to place more weight on landing page quality in addition to ad/keyword relevancy and CTR. With these changes, advertisers with well optimized sites that follow search best practices will likely benefit from the increase in quality score.
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POV: Google Quality Score Improvements Go Global
POV: YouTube Promoted Video Ad Units on Google.com
Over the years, we have seen the expansion and reach of YouTube Promoted Video ad units. Initially, they were just available on YouTube.com and have gradually expanded over the years to Google’s Display network in a past beta, videos section of Google.com and finally could be coming right onto the SERP. What does this all mean?
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POV: Google Enhanced Ads and Increased Rich Search Ads
Google recently announced two updates that will enhance their current ad offerings: first is an increase in rich media ad units and the second is a circular-type ad unit.
POV: Promoted Tweets for Business
With over 105 million registered users and 30,000 new accounts created daily, it’s no wonder that Twitter is a prime destination for worldwide advertising. So what exactly is a “promoted tweet”?
POV: The Consequences of Bing’s Adaptive Search
Users often make the assumption that everyone sees the same results they see when doing a search. Bing’s understanding of a consumer’s intention down the road may be skewed because of assumptions made from a momentary user phase. What do you need to know about Bing’s adaptive search?
POV: Facebook Interest Level Targeting
With over 500 million users worldwide, Facebook Ads can reach a very large and diverse audience. When coupled with the fact that every Facebook user has his or her own unique likes and interests, creating contextually relevant ads can be a bit of a tall order.
POV: Sitelinks Go Mega, Man
Reprise Media’s POV on Mega Sitelinks and how brands in the top position can effectively utilize them for higher traffic, conversions, and even reputation management.
POV: Google Acquires Motorola Mobility, Inc.
“Why did Google Acquire Motorola Mobility? This deal will also offer
Google leverage against patent suits brought on by its competitors. This partnership will also give Motorola its first entrance into the OS front, where innovations in the mobile space have been occurring.”
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POV: Google Extends Behavioral Targeting to Adwords
“Google recently announced that Interest Category targeting has expanded beyond beta to all advertisers. With this new classification system, Google has the ability to gauge online user interests and target ads according to category.”
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POV: The Art of Immersion – The Importance of Being Everywhere, All The Time
“The conventional belief that every story has a beginning, middle, and end has become obsolete through the rapidly evolving intersection of dynamic media and advanced technology.”
