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Archive for the ‘SEM: Paid Search’ Category

SEO and Paid Search: How Publishers Can Wriggle Out of the Ad Squeeze Without Losing Their Shirts

Written By Alex Staunton with James Song and Vicky Fudali | August 26, 2009 | No Comments

Tags: Advertising, Electronic publishing, Pay per click, Promotion, Publishing, Search engine optimization, Search engine results page, Web Design and Development

Search Metrics: For Every Query, There is a Season

Written By Noah Mallin | August 19, 2009 | No Comments

Tags: Google, Google Insights for Search, Google search, Marketing, Search, Search Engines, Social network, Web search query

Paid Search: CARS Lifts Boats, but Not the Ones with Holes

Written By Sean McDonald | August 13, 2009 | No Comments

Tags: Automobile, Automotive industry, Cash For Clunker, Fuel efficiency, Marketing, Search Engine Marketing, Search Engines, Web search engine, Wikipedia

Search News: Yahoo and Microsoft Deal Begs The Question: Nature or Nurture?

Written By Noah Mallin | July 30, 2009 | No Comments

Tags: Bing, Dan Rather, Google, Microsoft, Microsoft and Yahoo, Reprise Media, Search, Web search engine, Yahoo!

Search News: Branded Search Marches On with Google Video Plus Box

Written By Emil Panzarino | July 22, 2009 | No Comments

Tags: Advertising, Cost per click, Google, Organic search, Search Engines, Searching, Television, Website, YouTube

Search News: Yahoo Shopping Flops with King of Pop

Written By James Song | July 2, 2009 | No Comments

Tags: eBay, Google, Marketing, Michael Jackson, Search Engine Marketing, Twitter, Web search query, Yahoo!

Search News: Google Adds More Match Types to Play With – How Not To Get Burned

Written By Vicky Fudali | June 25, 2009 | No Comments

Tags: Advertising, AdWords, Click-through rate, Google, Keyword, Landing page, Quality Score, Search

Search Innovations: The Branding Value of a Search Impression

Written By Emil Panzarino | June 17, 2009 | No Comments

Tags: Contextual advertising, Google, Internet marketing, Marketing, Microsoft, Promotion, Reprise Media, Search, Web Design and Development, Web search engine, Yahoo!

Search How-To: Marketers Need to Understand Google’s Share Of Voice (SOV) Reports

Written By Stephen DeAngelis | June 9, 2009 | No Comments

Tags: Advertising, AdWords, Google, New York City, Online advertising, Search, Search Engines, Television advertisement

Paid Search: Are Search Refinement Tools Friend or Foe to PPC Advertisers?

Written By Vicky Fudali | May 27, 2009 | No Comments

Tags: paid search, Reprise Media, search refinement

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