Archive for the ‘SEM: Bid Management’ Category

POV: New Matching Behavior for Exact & Phrase Match Keywords

Written By Stacey Chin | April 25, 2012 | No Comments

POV: Google Closes Down AdWords Bidding for Position Preference

Written By Tara Raiti | May 12, 2011 | No Comments

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Reprise POV: Target CPA bidding for Google’s Conversion Optimizer

Written By Emil Panzarino | August 3, 2010 | No Comments

Search News: Yahoo Shopping Flops with King of Pop

Written By James Song | July 2, 2009 | No Comments

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Search News: Untangling Google’s New Trademark Rules

Written By Noah Mallin | May 19, 2009 | No Comments

SEM: Using Google Insights to Explore Old Media’s Geographic Reach

Written By Noah Mallin | August 12, 2008 | No Comments

Paid Search: Quality Score Optimization – Don’t Put On the Short Term Campaign Red Light

Written By Noah Mallin | July 14, 2008 | 1 Comment

Industry News: Yahoo Investors Blue over MicroHoo but… What’s that over There? Say Hello to YahOogle!

Written By Noah Mallin | June 13, 2008 | No Comments

Google Quality Score Gets More Transparent

Written By Sepideh Saremi | October 23, 2007 | No Comments

Yahoo Releases Quality-Based Pricing

Written By Kate Zimmermann | June 5, 2007 | No Comments

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