Below are some screenshots of this fabulous makeover. Seems pretty mild, huh? It helps if you look at the top of the frame in each shot…

Before:

After:

We decided to compile data across all of our campaigns to see exactly what effect this seemingly tiny move would have, and what impact it might have for Google’s coffers. We excluded our auto industry data due to all the hoopla that was cash for clunkers – an unusual occurrence that is likely to skew that particular data set.

The results? A whopping 14.47% increase in click-throughs from the 11-day period preceding the change vs. 11 days after the change.

The data was pulled from a Wednesday to Sunday to control for any day-of-week trends and any keywords with positions that changed by more than .5 were excluded.

Although the effect on Google’s revenue remains to be seen, it is obvious that Google can continue to make more money despite the recession and the occasional gloomy analyst.  If the early indications are accurate and a close to 15% rise in clicks holds across the line, the impact on billions of dollars of revenue should be substantial. It may be time to buy some more GOOG.

1. Farecast – Automatically pops up for travel related searches with helpful information.  It works as an aggregator of travel prices like Kayak but also includes trends for prices over time, letting you know when to buy.

2. Easy Answers – Answers to queries show up right on the search results page, eliminating time spent clicking in to pages to see if it’s actually what you wanted.  Here’s an example for “Definition of Search.”

3. Health Searches – Finding reliable information on health can prove to be incredibly difficult online.  Bing has made this much easier by pulling results from sources such as Mayo Clinic, Medline Plus, MD Consultand listing them at the top of the page.

4. Category Breakout – Easy to use category filtering that is specific to searches.  For instance, a search for DVD players brings up an option to sort by repair, accessories, buying guidesand more on the left-hand side of the page.

5. Rich Snippets – Mousing over to the right side of any link provides a page preview which can include a summary of the page, additional links, and contact info. This can help users determine whether a link is relevant without having to actually click through to the page.

Questions or comments? Feel free to leave them here or check out Reprise Media folks on Twitter.