Here’s your chance to get a panel question asked without ever leaving the warm soothing glow of your computer screen.  As part of Advertising Week Reprise Media’s Senior Vice President of Business Development Dan Kashman will be leading a panel at next week’s OMMA Global New York, Tuesday September 22 at noon titled Leveraging the Power of Search Re-targeting for Marketing Plans.

The best part is that we want your input into what questions to ask the panel, either in the comments here or on Twitter at @dankashman. Dan will incorporate as many of your questions as he can into the panel discussion.

The panel will explore opportunities for re-marketing to searchers after they’ve left Google, Yahoo, Bing or their other engine of choice, specific search re-targeting offerings from networks and other providers, best practices for segmentation and messaging, and the privacy implications inherent in this approach.

For those who are unfamiliar with it, search re-targeting allows advertisers to match display ads to search users based on keywords that they’ve recently searched for. It’s becoming a key tool in the marketer’s shed, amplifying and strengthening the ability to hit the right consumer with the best message.

We know that marketers and businesses have a lot of questions about search re-targeting, and we want to hear them from you directly. So, what questions would you like to see Dan ask the panel?

Tags: Advertising, Google, Marketing, Marketing plan, Reprise Media, Search, Search Engines, Yahoo!

This entry was posted on Tuesday, September 15th, 2009 at 4:40 pm and is filed under Advertising: Online, Reprise Media, Search: How-To, Search: Innovations, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.