Social Media: Friday Thoughts – YouTube Shakes Up the Monetization Tree

Written By Noah Mallin | September 26, 2008 | 2 Comments

Wario

I decided this week to NOT do the weekly round-up, suspending it for the sake of the economy. Hah, for real though, Ad Week gave us all enough to chew on that there wasn’t time to look at some of the tidbits and trifles that normally stud my weekly round-ups like so many raisins in an oatmeal cookie.

I do want to draw your attention to a little something TechCrunch posted today (and which has been making the rounds for about a week) — one answer to a question that’s been asked for a while now: Will YouTube figure out how to rake in the dough?

For the most part, YouTube success for advertisers and marketers has been through producing viral videos and then uploading them. In many cases they are produced and uploaded in a way that tries to mask their advertising origins. Except now it seems that every grainy vid on YouTube is scrutinized for possible marketing fingerprints and the bloom is off the rose.  Meanwhile, YouTube made no money on these viral sensations.

This clever ad for the Wii game system uses the viral power of social media, counting on one person telling another about the cool thing they’ve just seen. There have already been a million plus views, plenty of blog coverage and Twitter posts in the triple digits on the ad. Best of all for YouTube (and their Google overlords) the branding and integration of the ad into YouTube’s unique platform suggests that a nice wad of cash changed hands.

For the advertiser its money well spent to literally break through the clutter of other videos vying for attention. The design of the ad smartly echoes the selling-point of the product and the extra-mile factor of having the links still work even as the screen is destroyed and to be able to keep going back and knock more stuff around is pure fun and targets exactly the right audience.

The downside for YouTube is that once you get past the first ad like this, the second, and third and fourth seem exponentially less clever and you’re back to square one.  This does show the kind of out-of-the box thinking (again, literally) that has to go on not just on YouTube but on MySpace and other social media networks if they are serious about making money.

My question to you out there is – what other ways can YouTube find to bring in sweet, sweet moolah? The comment board awaits!

2 Responses to “Social Media: Friday Thoughts – YouTube Shakes Up the Monetization Tree”

  1. I loved this ad. It was great but you’re right – each ad seems to be less appealing if it’s been done before. However, if the video is compelling enough and there are different products each time, I’d be willing to watch them. I really enjoyed that ad and would enjoy watching others if they offered a little bit different then the last. Perhaps they could do a Myspace approach which can be a bit annoying to some users but making the YouTube homepage dedicated to a particular opening of a movie or something of the sort? I mean wouldn’t brands pay big money to be plastered on the first page of YouTube? Annoying or not, the services is free and users have to get used to monetization from all websites. They need these avenues of making money in order for us to continue enjoying them.

  2. [...] Nick Stamoulis wrote an interesting post today onComment on Social Media: Friday Thoughts â?? bYouTube/b Shakes Up the b…/bHere’s a quick excerptPerhaps they could do a Myspace approach which can be a bit annoying to some users but making the bYouTube/b homepage dedicated to a particular opening of a movie or something of the sort? I mean wouldn’t brands pay big money to be b…/b [...]

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