Reprise Media’s Managing Partner Peter Hershberg has a commentary titled “Five Ways to Manage Your Brand Reputation” in today’s Mediapost Online Media Daily. He was inspired by a recent Business Wire panel discussion on social media to look at how the relationship has changed between marketers and consumers thanks to the open forum of the online world. His five steps give a good blueprint on how to explore the world of social media, what can be learned there, and how it can be used to manage a brand’s reputation. For a lot of marketers who are scared of engaging online this is a valuable set of first steps.

This entry was posted on Monday, July 14th, 2008 at 5:13 pm and is filed under Conferences & Events, Reprise Media, Search: How-To, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.