Undoubtedly the week’s biggest news happened today, when Microsoft offered $44.6 billion to buy Yahoo. Yahoo turned them down, for now, but they definitely need to think of something, and incidentally, former CEO Terry Semel yesterday bailed from Yahoo’s board. We’ll revisit that soon, but here’s what happened the rest of this week:
- Google’s earning’s call didn’t exceed expectations and its stock plunged, partly thanks to social ads not monetizing very well yet.
- But the big G did introduce some cool experimental search elements this week, as well as making a big to-do over newspaper barcode ads.
- Microsoft and the Wall Street Journal signed an ad deal.
- ComScore released its 2007 Internet Year in Review; unsurprisingly, social media sites showed lots of growth.
- Curious about Facebook’s finances? Here are some numbers for you.
- MySpace platform opening up February 5. Meanwhile, Facebook users are tired of apps.
- Another (potential) tech echo chamber, but this one on Twitter.
- Verizon says it won’t filter copyrighted content on its network, like AT&T has been threatening to do.
- And last but not least: We’re prepping for our annual Super Bowl Search Marketing Scorecard and have some concerns for Doritos this year. Follow our comments during the game on Twitter (twitter.com/scorecard), and check in here on Monday for the Scorecard results.
