Google has launched a new Pay Per Action AdSense product. From the Inside Adwords blog,
“Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher’s site. You’ll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place in new ad units on their site.”
Available as a select beta test, Adsense publishers create text, image or flash ads with pre-defined fixed prices. Actions are monitored through Google’s Conversion Tracking system, and advertisers have the option to offer rewards based on sale or sign-up. As many have pointed out, this look suspiciously like an affiliate marketing product. Though Google denies any intention to compete, they also believe the new PPA platform to have “more automation, more options, more control” than affiliate networks (via Marketing Pilgrim).
Further Reading:
- Google Expands Pay-Per-Action Test (Traffick)
- Google Launches Pay Per Action Ads (Search Engine Land)
- Google to Test Pay Per Action Ads (Search Engine Watch)
