I’m completely unsurprised to report that Google is now offering domain name registration through Google’s Apps for Your Domain. Partnered with GoDaddy and eNom, Google users can spend $10 for a 1 year private domain registration. Currently, .com, .net,.org, .biz, and .info are the only domains available – but more to come. It looks like GoDaddy and eNom, two of the most popular domain registrars, will be handling the back-end work — though Google is technically an accredited registrar (and has been, for about 2 years).
Google Apps for your Domain is already a pretty cool service, and domain registration is like icing on the cake. Most importantly, this makes Google a one-stop-shop for website creation, optimization and monetization. Superior integration of online services is arguably what gives Google its competitive edge. The integration of Adwords/Adsense into all search services makes it possible for Google to vastly underprice competitors in any online market – even GoDaddy can’t beat $10 for a private domain registration. As I’ve written before, this is yet another example of the impending ‘Economics of Abundance‘ that is fueling 2.0 internet growth. From Chris Anderson’s post:
“When the elements that make up a business are sufficiently abundant as to approach free, companies appropriately should view their businesses differently than when resources were scarce (the Economy of Scarcity). They should use those resources with abandon, without concern for waste. That is the overriding attitude of the Economy of Abundance — don’t do one thing, do it all; don’t sell one piece of content, sell it all; don’t store one piece of data, store it all. The Economy of Abundance is about doing everything and throwing away the stuff that doesn’t work. In the Economy of Abundance you can have it all”
The domain name market has already been picked thin by ten years of domainers grabbing ‘all the good names’. By making domains a resource that can be acquired in even greater abundance, will this cause a second rush for names? Better yet – will it popularize some of the less-used endings like .info, .biz, etc?