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Today Ad Age released their first annual Search Engine Fact Pack, chock full of data to pull out at your next networking event. Here are a few Top Five stats about Search Engine Marketing:
Top Five Search Terms
- myspace
- myspace.com
- ebay
- yahoo
- www.myspace.com
Top Five Best Performing Online Ad Tactics
- Paid Search
- Email – House List
- Rich Media
- Behavioral
- SEO
Top Five Worst Performing Online Ad Tactics
- Email – Rented Lists
- Banner Ads
- Ads in Email Newsletters
- Pop-ups, Pop-unders
- Text Link Ads
Top Five Categories for which Paid Search Influenced Purchase Decisions
- Electronics
- Apparel
- Automotive
- Grocery
- Tie: Telecom and Home Improvement
Top Five Local Search Terms
- Real Estate
- Restaurants
- Dentists
- Computer Repair
- Plumbers
Top Five Cities for Local Search
- Chicago
- San Diego
- Houston
- Denver
- Norfolk, VA
Top Five Shopping and Classified Sites
- ebay
- ebay Motors
- Craigslist
- Walmart
- Target
Top Five Travel Sites
- MapQuest
- Yahoo! Maps
- Expedia.com
- Travelocity.com
- Southwest Airlines
Top Five SEO Terms That Will Impress Your Boss
- Blog PR
- mRSS
- Microcontent
- Social Media Optimization
- Link Juice
