Last week we told you about the big wad of VC dough recently scored by contextual/behavioral ad gurus Tacoda.
A follow up to that is this audio interview of Dave Morgan, Tacoda CEO, by Rafat of PaidContent.org.
Morgan shares his thoughts on the trend toward usercentric advertising, the behavioral/contextual mix and more.
Also good is this IMedia Connection article penned by Morgan as part of the site’s Book Club series, Review: ‘Life After the 30 Second Spot’.
Related in SearchViews: Sell Side Advertising Explained
