Early next week, Reprise Media is taking a little field trip to sunny Cali for the 2006 OMMA Conference: Hollywood edition, a clearinghouse for exploring how marketing and advertising incresingly interweave with digital media. Standing in for Hollywood (this is Tinseltown, after all) will be the Hollywood-esque Universal City. Reprise, however, prefers to do its own stunts, so we’ll have several of our folks in attendance.
OMMA’s event literature is brimming with gold-mining metaphors (“…Hear the experts talk about how they are mining the mother lode. Pack in the tools you will need for the challenges ahead”). Well, if we had any truck with such analogies, we’d say that makes us the helmet with the little lamp on top.
Two of our own will be making appearances. Over at ‘Integrated Marketing: Search and the Super Bowl’ (Monday at 5), Peter Hershberg will present a case study demonstrating how integral search engine marketing can be for a campaign by evaluating this year’s Super Bowl advertisers. Tuesday at 3:30, Joshua Stylman moderates ‘Online Publishing Insider: Does RSS = R$$? Feeding Publisher Profitability,’ which discusses the marketing advantages of a smartly dispatched Really Simple Syndication feed.
If you’ll be there, drop by and see us. We’ll be at booth 201.
