AOL boosts its video search offering with the acquisition of Truveo, a small technology start-up based out in Burlingame, California.
Although formally announced this week, the deal actually went down lat last year. Financial terms have not been disclosed.
This deal is a big one for AOL and is line with the company’s recent strategy of promoting free content as a way to build back the audience share it’s bleeding from paid subscriptions.
Lots of great coverage available on this one, including this piece in the New York Times and this op-ed in The Motley Fool that calls out AOL as a Google “betrayer”.
On a related note, Google’s new video effort is drawing some mixed reactions. Ars Technica takes a look at why.
