Is your ecommerce site missing the obvious?
It is if you’re featuring something on the homepage that’s not buyable with a single click or (even worse) not available for purchase anywhere on your site.
Back in 2002 the gang at 37 Signals took a look at the homepages of 10 popular retailers and found most lacking when it came to came to a user’s ability to buy products located on the home page.
Three years later and it’s still pretty much the same story.
Download the study here (don’t worry, it’s quick and free) to see who’s got it right and who needs some schoolin’. Make sure to check out the best practices section at the end.
