Business-to-business search isn’t as sexy as, say – shopping search – but that’s to say you can afford to ignore it.
This rapidly growing search vertical can deliver highly targeted traffic and excellent click-through rates for marketers informed enough to take advantage.
Greg Jarboe writing for Search Engine Watch has a report titled “Meet the B2B Search Engines” that covers talks given at the Search Engine Strategies Conference in San Jose by representatives from five prominent B2B search engines, including ThomasNet and Business.com.
Check it out here.
