Interesting article from Reuters today on why online advertising isn’t taking off in the Arab world.
Spending on online advertising in Arab countries remains will total around $10 million in 2005, a very small fraction compared to the $2.3 billion total expected to be spent on TV and newspapers ads during the same period.
As one Dubai seller said:
“Big multinational firms still do not properly recognize the Internet as a medium for advertising in the Arab world.”
A small online population and ad agency resistance are cited as the chief factors holding online ads back.
Read the rest of the article here.
