It’s about time we heard something upbeat about LookSmart, the beleaguered search engine marketer that’s had a rough go of it this past year.

The Search Engine Journal has a story this week called LookSmart Back from the Brink in which author Greg Sterling recounts a meeting with LookSmart CEO David Hills.

Hills acknowledged some of the company’s foibles and says that the company has essentially eliminated click fraud from its network and has plenty of money in the bank.

No comment on the LookSmart/Ask Jeeves rumor, though the company did recently roll out its first branded vertical search channel. It’s called “LookSmart Education” and consists of 10 sites in which advertisers can place ads across one cohesive channel. Sites include LookSmart Mom, LookSmart High School and the sounds-a-little-like-a-bodily-function Zinkle.com for kids.

Read the press release now.

This entry was posted on Thursday, August 11th, 2005 at 10:58 am and is filed under SEM: Firms. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.