A recent study published by Reuters shows Tier 2 search engines catching up to the big guys.

Both AOL and Ask Jeeves showed double-digit growth in the number of user searches in the second quarter, while Google and Yahoo experienced much slower growth. Searches on MSN actually declined.

Even still, Google’s got little reason to worry. The search engine nabbed 47% of all search queries, maintaining a firm grasp on its #1 position. Yahoo came in second at 22%, with MSN at 12%, AOL at 5% and MyWay at 2%.

Incidentally, if you’ve never heard of MyWay, check them out. It’s a property of Ask Jeeves that combines search features from Google, Ask Jeeves, Yahoo! and LookSmart along with a full-scale portal offering free of banners and pop-ups. Read more about their mission here.

Other Tier 2 engine coverage on SearchViews:

• Birds of a Feather by Randy Schwartz
• Tier 2 Engine Session at SES New York

This entry was posted on Monday, July 25th, 2005 at 5:54 pm and is filed under SEM: Paid Search. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.