Fredrick Marckini of iProspect takes on an issue near and dear to our hearts in this article in CMO Magazine titled “No Search is an Island”.
The basic premise, that online searches don’t exist in a vacuum, was something we’ve talked about a number of times in the past few months.
The first was the Super Bowl, when we issued a press release calling out marketers for not syncing their Super Bowl advertisements with their online marketing efforts. This got the attention of a number of media outlets, including this piece on ClickZ and this one in the eCommerce Times.
Marckini also touches on another one of our examples, Star Wars – which we spoke with Erick Schonfeld about back in May.
It’s always good to hear another voice in the industry talking about this trend. This is the first of a series of columns by Marckini for CMO Monthly, so we’ll definitely stay tuned for more…
