The Business 2.0 Blog is called B2Day and is written by Erick Schonfeld, Business 2.0 editor-at-large.
I’m jealous of Schonfeld for two reasons: first, he’s a great writer with an even better blog covering all sorts of cool news in business and technology. The second is his title – I’ve always wanted to be [something]-at-large, though I’m not sure I know what it means.
Schonfeld recently talked to one of our managing partners, Peter Hershberg, about Star Wars: Revenge of the Sith and the lost marketing opportunities associated with Lucas’s sixth flick.
Big names like Hasbro, Lego, and Pepsi are spending tons of bucks to co-market their products in the new Sith while leaving their online counterparts out in the cold.
Peter, never one to mince words, says:
“Brands like Burger King, Mountain Dew, and Pepsi are already spending TV co-marketing dollars to promote their involvement with the Star Wars movie, and then they don’t follow through with search…They are just completely missing out on the search opportunity.”
Read the rest here.
