You think you’ve said your best on an issue, then another blogger comes along and says it better. In this case we’re talking about the business of fake blogs, which we defended in a post last week on Secret Sparkle Body Spray. Brad Hill of The RSS Weblog has a great post today talking all [...]
You think you’ve said your best on an issue, then another blogger comes along and says it better. In this case we’re talking about the business of fake blogs, which we defended in a post last week on Secret Sparkle Body Spray.
Brad Hill of The RSS Weblog has a great post today talking all the haterade being served up to advertising blogs by genre purists.
A few of our favorite snips:
- “Part of the problem is that the Sparkle blog sounds so fake…It is offensive if you approach as a wannabe-hip corporate blog trying to speak the language of its teen customers.” – He’s dead on here. Teens are very wary of anything that tries to imply that marketers speak their language or know what they’re going through. Better to provide something of value – entertain them, amuse them, make them think.
- “Let’s remember that Weblogs are merely a type of server-side processing. They are software, not a literary genre. True, genres do emerge from platforms. When the piano was invented, it was adopted by classical composers, and was, for about 150 years, strictly a classical instrument. The instrument and the genre were identified with each other, but that changed with its adoption by jazz. Who would now say that the “piano platform” should play only certain music?” – Again, apt comparison. Fiction blogs, photo blogs, moblogs, vlogs, whatever. Bring it on. If it’s good, people will read it, and it’ll last.
