Open up the safe-deposit box. That little tin of cinnamon Overture mints that has been sitting on your desk since the last industry trade show just became a collector’s item. As of today, all of Overture’s offerings have officially been rebranded as Yahoo! Search Marketing. Wonder how much they spent on focus groups and market [...]

Open up the safe-deposit box. That little tin of cinnamon Overture mints that has been sitting on your desk since the last industry trade show just became a collector’s item.

As of today, all of Overture’s offerings have officially been rebranded as Yahoo! Search Marketing. Wonder how much they spent on focus groups and market research to come up with that name.

The new site does what it’s supposed to do. Namely, re-organizing all of Yahoo!’s search-related products into a unified, logical hierarchy and better promoting the breadth of opportunities that Yahoo! offers. And it does it with a flair that is decidedly Yahoo. Overture’s traditional high-tech, power-user feel has been replaced by pastel colors and clip art of happy business people using computers.

Two services that got pushed to the forefront: Yahoo! Local and Travel. Both now have prominent placement throughout the site, as Yahoo! tries to increase their profile and importance to advertisers.

For now, the name switch has only taken place domestically, but Yahoo! has plans to rebrand all of their international properties except Korea and Japan, citing complex partnership structures as the reason.

This entry was posted on Monday, April 18th, 2005 at 1:35 pm and is filed under Search: Innovations. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.