From the inverse amount of praise heaped upon Google by the mainstream media, you’d think Yahoo! would be feeling a little like a red-headed stepchild as of late.
Expect that to change, and soon.
Om Malik of Business 2.0 says the world will soon be seeing the true value of Yahoo! (including how well the company is performing) in this article, called, “How Yahoo Got Its Mojo Back”.
A quick look at the numbers will tell you exactly how much butt Yahoo! is kicking:
- 165 mil registered users, 345 mil uniques a month
- 62% increase in revenue last quarter
- 2004 sales = $3.6 billion, net income = $834 million ~ both amount to twice as much money as 2003 and 3 x the profit
Malik attributes Yahoo’s return to the top as the result of its buying into the open-standards/web services business model via the acquisition of Flickr and OpenPost (and their accompanying RSS feeds) and the creation of Yahoo! 360. Even if these don’t initially bring a great deal of dollars in, it shows to the people who matter that Yahoo! is clearly a company who ‘gets it.’
Jeremy Zawodny is cited by Malik as a “blog evangelist” and one of the influencers helping Yahoo! get the attention it deserves. We agree, especially with Malik’s statement re: Zawodny and Russell Beattie that, “The blog-evangelists unlike press relations folks, only write when there is something important to say.” This goes back to what we said earlier about search engine blogs – thinly veiled press releases aren’t going to cut it when it comes to creating user buzz.
Read Jeremy’s response to Malik’s piece here.
From the inverse amount of praise heaped upon Google by the mainstream media, you’d think Yahoo! would be feeling a little like a red-headed stepchild as of late.
Expect that to change, and soon.
Om Malik of Business 2.0 says the world will soon be seeing the true value of Yahoo! (including how well the company is performing) in this article, called, “How Yahoo Got Its Mojo Back”.
A quick look at the numbers will tell you exactly how much butt Yahoo! is kicking:
- 165 mil registered users, 345 mil uniques a month
- 62% increase in revenue last quarter
- 2004 sales = $3.6 billion, net income = $834 million ~ both amount to twice as much money as 2003 and 3 x the profit
Malik attributes Yahoo’s return to the top as the result of its buying into the open-standards/web services business model via the acquisition of Flickr and OpenPost (and their accompanying RSS feeds) and the creation of Yahoo! 360. Even if these don’t initially bring a great deal of dollars in, it shows to the people who matter that Yahoo! is clearly a company who ‘gets it.’
Jeremy Zawodny is cited by Malik as a “blog evangelist” and one of the influencers helping Yahoo! get the attention it deserves. We agree, especially with Malik’s statement re: Zawodny and Russell Beattie that, “The blog-evangelists unlike press relations folks, only write when there is something important to say.” This goes back to what we said earlier about search engine blogs – thinly veiled press releases aren’t going to cut it when it comes to creating user buzz.
Read Jeremy’s response to Malik’s piece here.
