If you want to see who’s winning the war on pay-per-click ad inflation and who’s not-so-much-with-the-winning, look no further than this article on the Internet Stock Blog, which has a detailed listing of both sides and why things are the way they are.

The losers should take some degree of comfort in the increasing number of more vertical-oriented media outlets that offer a chance to reach more targeted audiences and (hopefully) yield better results at a lower price.

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