Ever since a recent Jupiter Report that had web users tossing their cookies more often than freshman at a frat party, the media has been abuzz with what this means for online marketing. Zachary Rogers of ClickZ reports on a Flash-based technology that could serve as a viable alternative to the cookie as we know [...]
Ever since a recent Jupiter Report that had web users tossing their cookies more often than freshman at a frat party, the media has been abuzz with what this means for online marketing.
Zachary Rogers of ClickZ reports on a Flash-based technology that could serve as a viable alternative to the cookie as we know it today. It’s based on a feature of Flash MX called “local shared objects” (SOs). SOs do essentially the same thing as cookies, but has the added advantage of not being as recognizable to users as well as most commercial anti-spyware applications.
Even better, these Flash cookies can store a wider range of information than the regular cookie and are not affected by browser settings. People would have to tweak their Flash settings in order to get rid of them, something not as many users are comfortable futzing around with.
The obvious question: How long before users and spyware companies get hip to this and make it a part of their cookie-scouring repertoire? Threadwatch users discuss.
