HomeGain.com is a newly launched real estate vertical offering search marketing solutions for local brokers and agents.

Users can locate an agent, find homes for sale, get an estimate of their home’s value, get a mortgage, and more. Real estate agents can take advantage of leads generated by HomeGain’s 300+ companies, including search engines and portals.

The program is called “SearchMaximizer” and is evidence of the increasing role that search engines are playing in the home-buying habits of consumers.

According to a study by HomeGain:

• 56 percent of consumers used the Internet as a “significant part” of their home buying process.
• 81 percent used the Internet to locate/investigate a specific property.
• 85 percent used the Internet to locate a specific agent.

Look for real estate to continue to make an impact, as was talked about last month in this piece by Matt Hicks.

Link via The Kelsey Group.

This entry was posted on Wednesday, March 23rd, 2005 at 6:11 pm and is filed under Advertising: Distribution, Search: Innovations, SEM: Paid Search. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.