“Verbing weirds language” – Calvin & Hobbes

The Oxford American Dictionary will officially give “google” verb status when its new edition is released to the public next month. Read the story on Braintique now.

This has always been a touchy subject. Many companies resist having their name associated with a lower-case letter for fear of a negative impact on their trademark. But more realistically, you have to admit that this type of ubiquity isn’t necessarily a bad thing.

Fast Company muses further on this phenomenon.

What brands do you verb? My roommates and I Swiffer the floor. And I tell someone I’ll AIM them, even though I’m technically using Trillian.

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