Is Yahoo quietly testing a contextual advertising program for blogs and small publishers, grooming a rival for Google Adsense? The Online Marketing Blog points to a story on Waxy.org that suggests this may be the case. Contextual ads were spotted in the blog of Ken Rudman, a product manager at Overture. The Javascript underlying the [...]

Is Yahoo quietly testing a contextual advertising program for blogs and small publishers, grooming a rival for Google Adsense? The Online Marketing Blog points to a story on Waxy.org that suggests this may be the case.

Contextual ads were spotted in the blog of Ken Rudman, a product manager at Overture. The Javascript underlying the ad IFrame is hosted on Overture’s server and the doman name refers to “ypn” – which could be an acronym of some sort for the ad program.

It’s still in the speculative stages, but there’s some interesting discussion going on in the comments section.

This entry was posted on Friday, March 4th, 2005 at 12:57 pm and is filed under Advertising: Contextual, Advertising: Distribution, Search: Innovations. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.