If you want some real-life examples of how marketers can use video search to connect with consumers and reach target markets, check out Bill Slawski’s article on Search Engine Journal. He uses
If you want some real-life examples of how marketers can use video search to connect with consumers and reach target markets, check out Bill Slawski’s article on Search Engine Journal.
He uses American Idol video clips as an example of someone who’s doing an excellent job of video SEO. Apparently 4 out of the top 6 slots for the term “American Idol” push users to iFilm American Idol “video shorts” pages, plugged with paid advertising and paid feed promotions.
On a related note, Slawski talks about the potential to use video search as a means of creating buzz around new talent, making it easier for rising stars and promoters to connect. Or at least generate underground buzz, like this guy, who started out as a viral novelty and ended up shilling sandwiches like this guy.
Large media companies are starting to realise the value in video search as a means of increasing the distribution of their video content. More and more established media brands are reaching out to video search engines at present. Many, though, are still coming to terms with appropriate use of metadata.
Metadata is and will be important to video search for the forseeable future. It’s crucial to understand this fact for anybody interested in widening the distribution of their online video – and that applies, as you point out – to large media companies, as well as individuals producing ‘user-generated’ content.