When does a SEO panel look more like a costume contest than a meeting of the minds? When it’s the “Black Hat, White Hat, & Lots of Gray” session, held last year Search Engine Strategies Chicago. Don’t believe us? Check out the pics here. Fashion aside, representatives from both camps met to debate and discuss [...]
When does a SEO panel look more like a costume contest than a meeting of the minds? When it’s the “Black Hat, White Hat, & Lots of Gray” session, held last year Search Engine Strategies Chicago.
Don’t believe us? Check out the pics here.
Fashion aside, representatives from both camps met to debate and discuss search engine optimization techniques, strategies, and opinions in a friendly showdown with Danny Sullivan as moderator (he wore a tan hat, of course).
Check out the in-depth coverage on Search Engine Watch, then visit the Black Hat, White Hat & Lots of Gray forum and get in on the discussion.
The argument for black hat vs white hat or grey hat will run and run. Even big companies are using black hat now. BMW website got dumped recently by google for hidden text and cloaked pages.
There is now a Black Hat SEO e book available – at Black Hat Publications .com, the book describes all the positives and negatives of black hat seo vs white hat seo – although it does not endorse either – it comes to the conclusion that grey hat seo is the way forward. Also it describes googlebowling techniques and how google determines what sites are classed as spam. You can download the book here http://www.blackhatpublications.com
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