Yesterday Yahoo! reported fourth-quarter and 2004 earnings that surpassed Wall Street expectations, citing strong sales in fee-based advertising as well as the increasing number of traditional advertisers shifting marketing dollars to the Internet. Revenues shot up 54% from a year ago to $785 million. CEO Terry Semel acknowledged, “Yahoo! has obviously had a phenomenal year.” [...]

Yesterday Yahoo! reported fourth-quarter and 2004 earnings that surpassed Wall Street expectations, citing strong sales in fee-based advertising as well as the increasing number of traditional advertisers shifting marketing dollars to the Internet.

Revenues shot up 54% from a year ago to $785 million. CEO Terry Semel acknowledged, “Yahoo! has obviously had a phenomenal year.” Yea, sounds like it.

The New York Times has more.

Peter Eavis of The Street has the counterpoint on why these golden days won’t last.

This entry was posted on Wednesday, January 19th, 2005 at 3:17 pm and is filed under Advertising: Behavioral, Advertising: Contextual, Advertising: Distribution, Search: Innovations. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.