Gary Stein of Jupiter talked to the folks at Topix about a new way they’re boosting their click-through rate on AdSense. It could be compared to behavioral targeting, but not exactly. Whatever it is, its yielded a 500% increase in CTR for Topix. Read his write-up here.

Gary Stein of Jupiter talked to the folks at Topix about a new way they’re boosting their click-through rate on AdSense. It could be compared to behavioral targeting, but not exactly. Whatever it is, its yielded a 500% increase in CTR for Topix.

Read his write-up here.

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