It usually amounts to around 2%, but what a difference 2% can make. That’s the average number of visitors who make the leap from keyword-based advertising to an actual conversion. Web analytics provider Omniture today unveiled a tool designed to hone in on that 2% and help marketers boost performance from their search engine marketing [...]

It usually amounts to around 2%, but what a difference 2% can make. That’s the average number of visitors who make the leap from keyword-based advertising to an actual conversion.

Web analytics provider Omniture today unveiled a tool designed to hone in on that 2% and help marketers boost performance from their search engine marketing campaigns.

ClickZ has the story.

It’s called Search Engine Manager and uses data from Omniture’s SiteCatalyst product. The product will work on all search engines and pricing hasn’t been released yet, though we’re guessing it won’t come cheap.

This entry was posted on Thursday, January 20th, 2005 at 3:30 pm and is filed under Advertising: Distribution, SEM: Bid Management, SEM: Firms, SEM: Paid Search, Web Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.