In a move to blur the lines between social media and search, Google has rolled out two updates: Google+ pages for brands and businesses, and the integration of these pages onto the search engine results page (SERP). As of now, only some brands, such as T-Mobile (see below) are showing up in the search results, yet it is anticipated that this will become increasingly widespread. So, what is the impact of these pages and what does this mean for advertisers?
POV: The Other TLD’s and .COM’s Future
Every website is digitally organized by a Domain Name System (DNS) that is used to best associate a company with a particular identifier that is contained in the actual web address. The highest identifier in this system is the Top-Level Domain (TLD), which we commonly recognize as .com, .org, .net, etc. These TLD’s not only include generic definitions, but also country codes.
POV: Google Quality Score Improvements Go Global
Google will change its quality score algorithm to place more weight on landing page quality in addition to ad/keyword relevancy and CTR. With these changes, advertisers with well optimized sites that follow search best practices will likely benefit from the increase in quality score.
Read the rest of this entry »
POV: YouTube Promoted Video Ad Units on Google.com
Over the years, we have seen the expansion and reach of YouTube Promoted Video ad units. Initially, they were just available on YouTube.com and have gradually expanded over the years to Google’s Display network in a past beta, videos section of Google.com and finally could be coming right onto the SERP. What does this all mean?
Read the rest of this entry »
POV: Google Enhanced Ads and Increased Rich Search Ads
Google recently announced two updates that will enhance their current ad offerings: first is an increase in rich media ad units and the second is a circular-type ad unit.
POV: Promoted Tweets for Business
With over 105 million registered users and 30,000 new accounts created daily, it’s no wonder that Twitter is a prime destination for worldwide advertising. So what exactly is a “promoted tweet”?
POV: The Consequences of Bing’s Adaptive Search
Users often make the assumption that everyone sees the same results they see when doing a search. Bing’s understanding of a consumer’s intention down the road may be skewed because of assumptions made from a momentary user phase. What do you need to know about Bing’s adaptive search?
POV: Facebook Interest Level Targeting
With over 500 million users worldwide, Facebook Ads can reach a very large and diverse audience. When coupled with the fact that every Facebook user has his or her own unique likes and interests, creating contextually relevant ads can be a bit of a tall order.
