POV: Google+ Brand and Business Pages

Written By Tara Raiti | January 25, 2012 | No Comments

In a move to blur the lines between social media and search, Google has rolled out two updates: Google+ pages for brands and businesses, and the integration of these pages onto the search engine results page (SERP). As of now, only some brands, such as T-Mobile (see below) are showing up in the search results, yet it is anticipated that this will become increasingly widespread. So, what is the impact of these pages and what does this mean for advertisers?

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POV: The Other TLD’s and .COM’s Future

Written By Shawn Walker | December 1, 2011 | No Comments

Every website is digitally organized by a Domain Name System (DNS) that is used to best associate a company with a particular identifier that is contained in the actual web address. The highest identifier in this system is the Top-Level Domain (TLD), which we commonly recognize as .com, .org, .net, etc. These TLD’s not only include generic definitions, but also country codes.

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POV: New YouTube Original Channels

Written By James Song | November 18, 2011 | No Comments

YouTube has announced it will launch hundreds of hours of original programming in January of 2012 featuring some Hollywood’s biggest stars. While the site will continue to be home to millions of user-generated videos, Google hopes YouTube Original Channels will provide an alternative source for viewing unique video on the internet.

In an effort to increase viewership, YouTube will launch hundreds of channels of original video in order to broaden the range of entertainment available.

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POV: New Google Ad Placements on Search – Bottom Ads

Written By Sevil Tajvari | November 4, 2011 | No Comments

In an effort to align ads to user flow, Google announced in some cases, ads that have previously shown on the right side of the Google search results page may start appearing at the bottom of the organic results.

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POV: Google Quality Score Improvements Go Global

Written By Ken Blom | October 17, 2011 | No Comments

Google will change its quality score algorithm to place more weight on landing page quality in addition to ad/keyword relevancy and CTR. With these changes, advertisers with well optimized sites that follow search best practices will likely benefit from the increase in quality score.
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POV: YouTube Promoted Video Ad Units on Google.com

Written By Vicky Fudali | October 7, 2011 | No Comments

US Online Video NumbersOver the years, we have seen the expansion and reach of YouTube Promoted Video ad units. Initially, they were just available on YouTube.com and have gradually expanded over the years to Google’s Display network in a past beta, videos section of Google.com and finally could be coming right onto the SERP. What does this all mean?
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POV: Google Enhanced Ads and Increased Rich Search Ads

Written By Shivan Durbal | October 6, 2011 | No Comments

Google recently announced two updates that will enhance their current ad offerings: first is an increase in rich media ad units and the second is a circular-type ad unit.

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POV: Promoted Tweets for Business

Written By Laurie Devaney | October 3, 2011 | No Comments

Promoted TweetsWith over 105 million registered users and 30,000 new accounts created daily, it’s no wonder that Twitter is a prime destination for worldwide advertising. So what exactly is a “promoted tweet”?

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POV: The Consequences of Bing’s Adaptive Search

Written By Emil Panzarino | September 20, 2011 | No Comments

Users often make the assumption that everyone sees the same results they see when doing a search. Bing’s understanding of a consumer’s intention down the road may be skewed because of assumptions made from a momentary user phase. What do you need to know about Bing’s adaptive search?

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POV: Facebook Interest Level Targeting

Written By Matthew Mariani | September 8, 2011 | No Comments

Facebook InterestsWith over 500 million users worldwide, Facebook Ads can reach a very large and diverse audience. When coupled with the fact that every Facebook user has his or her own unique likes and interests, creating contextually relevant ads can be a bit of a tall order.

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