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Boost Mobile, Home Away, E*Trade and Google Score Integrated Marketing Touchdowns During the Super Bowl
Download Reprise Media’s
2010 Super Bowl Search
Marketing Scorecard
Companies paid an average of $2.6 million for 30 seconds of airtime in Super Bowl XLIV, for the chance to build buzz among a projected audience of 90 million viewers.
For a majority of those advertisers, the true impact of Super Bowl Sunday wasn’t felt in the television ratings – it’s online, where buzz is converted to action by millions of interested consumers searching for, commenting on and sharing content about their favorite commercials. Which brands took advantage of the integration opportunity, and which ones dropped the ball in the end zone?
Click here now to recieve the Search Marketing Scorecard (PDF, 228K) and find out.
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GO FOR THE EXTRA POINT:
Sign Up Now To Get This Year's Report
Register below to receive this year’s Search Marketing Scorecard Whitepaper: an in-depth study with all the stats about the Ad Game within the Big Game, including complete advertiser rankings and play-by-play of the best and worst integrated marketing efforts at this year’s Super Bowl.
- Stats and detailed rankings for the full field of Super Bowl advertisers
- Expert analysis on the trends this year’s winners and losers
- Best practices for clutch cross-channel marketing campaigns
You’ll also automatically be registered to attend our free webinar, “Going for the Extra Point: Cross-Channel Marketing Lessons Learned From The Super Bowl,” on Wednesday February 19, 2010 at 2:00 PM EST:
(Items marked with a * are required)
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