August 19, 2011: Digital communications agency Reprise Media has hired Midu Chandra as its social-media marketing director as the agency continues to position social media more broadly as a business solution in addition to a marketing channel.
Chandra is formerly general manager of digital and social media at Telstra. At Reprise Media his primary duties will oversee the agency’s investments in social media monitoring, content, digital community management and social CRM.
“We are broadening our capabilities moving into the next phase of social media development, which is the business application of social media and its measurable impact on company performances,” said Reprise Media managing director Dave Fernandez. “Midu’s appointment adds to our capabilities to amplify clients’ media effectiveness and build social platforms that show tangible returns in terms of brand consideration and engagement, as well as sales and customer service.”
Fernandez said Reprise Media, which has one of the industry’s largest social media practices, was already in conversations with clients on the application of social media in areas such as sales force coordination, call centre integration and customer satisfaction solutions.
At Telstra Chandra directed several avenues of the development including creating an ROI model for Telstra’s investment in digital and social media, building insights based on data, setting up social media monitoring platforms, social media guidelines, implementing a social CRM and mobile marketing platform, as well as developing the telco’s digital youth program.
Reprise Media’s clients include Hyundai, Target, Bunnings, ZUJI and South Africa Tourism.
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