NEW YORK, January 25th, 2011- Reprise Media today announced that it will conduct its 7th Annual Super Bowl Scorecard on February 6th, 2011. The Scorecard ranks Super Bowl advertisers based on a number of different criteria measuring the sophistication and intensity of the integration between the paid search and social elements in a commerical. This year, the Scorecard will include an enhanced social component and will also account and award points (or yards) to advertisers that incorporate a mobile element in the creative content.
The 7th Annual Super Bowl Scorecard is now available ONLINE.