Partnership deepens the firm’s ability to follow distribution and viewership of video content
NEW YORK, May 18, 2009 – Reprise Media, a full service search and social media marketing firm, today announced that it has partnered with Visible Measures, (www.visiblemeasures.com) the independent third-party measurement firm for Internet video publishers, advertisers and viral marketers, to expand its social video tracking capabilities. Visible Measures gives Reprise Media the ability to measure how people watch, share and comment on its clients’ videos across more than 150 video-sharing destinations.
Reprise Media’s social media marketing services help the world’s biggest brands listen to and engage with their customers. By seeding the social web with relevant content and empowering consumers to share and spread it, the company uses social media to improve their clients’ overall search visibility, web traffic and revenue. The integration of Visible Measures’ video tracking with Reprise Media’s existing suite of powerful social media reporting and tracking tools gives clients a deeper understanding of their social media marketing efforts.
“Our social media offering enables the crowd to share in the promotion of a brand or product, but we’ve always kept in mind the fact that traditional metrics only tell part of the success story,” said Dan Kashman, SVP of Business Development for Reprise Media. “For our team, the addition of Visible Measures data adds another layer of incredibly useful insight into the viewership of our clients’ online videos – how users are engaging with, sharing and distributing them beyond the initial view.”
Video content plays an increasingly important role in online behavior – YouTube is currently among the largest search engines in the United States according to recent market data. In addition, traditional search engines have begun to feature video content prominently in response to search queries. As video usage continues to increase, it is vitally important for companies to monitor the true marketing value of these interactions.
“We are delighted about our partnership with Reprise Media as this collaboration will help us continue to provide unique insights to brand advertisers seeking maximum social media leverage from their creative video assets,” said Seraj Bharwani, senior vice president of business development for Visible Measures. “Our complementary capabilities will help to highlight the key levers for increasing the reach and effectiveness of social video.”
About Reprise Media
Reprise Media (www.reprisemedia.com) is an award-winning search and social media marketing agency. The company helps leading brands – including Microsoft, Hyundai, Castrol, Martha Stewart and Aflac – manage their online reputations, drive traffic to their websites, acquire new customers and generate revenue through the power of search and social media. SearchViews (www.searchviews.com), the company’s blog, provides daily news and commentary on the search engine marketing industry and is considered a must-read by industry insiders.
A division of Mediabrands and subsidiary of the Interpublic Group (NYSE: IPG), Reprise Media is headquartered in New York and has offices in San Francisco and Boston.
Reprise Media is a registered trademark of Reprise Media Inc. All other product and brand names are the property of their respective owners.
About Visible Measures
Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and social marketers. The company’s patented approach has been designed from the ground up to meet the unique challenges of measuring digital video reach and engagement. Visible Measures provides its customers and partners with unprecedented visibility into their online video audiences and how they engage with both content assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau’s (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures, please visit http://www.visiblemeasures.com
CONTACT:
Reprise Media
Noah Mallin
212.444.7662
nmallin [at] reprisemedia.com
Visible Measures
Matt Fiorentino
617-482-0222
mfiorentino [at] visiblemeasures.com