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Reprise Media Global Expansion Enabled by Proprietary PlatformNEW YORK, January 20, 2010 – Reprise Media, an award-winning search and social marketing agency today announce the global expansion of its services and technology, powered by the agency’s proprietary Search platform. The global technology will unite all Reprise Media offices under the successful search marketing model currently servicing the company’s clients in the US, creating an integrated international solution. Today, Reprise Media offices open its doors in London, Paris, Frankfurt, Madrid, and Sydney. The company plans to continue its global expansion throughout 2010 with additional offices in Italy, the Netherlands, Chile, Columbia, China, Denmark, Japan, India, South Korea, Poland, Belgium, Czech Republic, Portugal and others across the major regions. By expanding the successful Reprise Media Search platform into these new markets, Reprise Media has created the industry’s first true global search technology, providing Reprise and Mediabrands clients access to consistent and localized services, expertise and innovation across markets. Reprise Media has established fully-integrated offices around the globe through a combination of redeployment of US employees and extensive staffing and training efforts. While operating independently in each market, these new offices will partner with Mediabrands media marketing units of Initiative and UM to power seamless worldwide client solutions. “Today’s most innovative marketers are taking a hard look at their digital media options on a global scale. Mediabrands and Reprise Media have identified a tremendous gap in the way search marketing is managed internationally,” said Matt Freeman, CEO, Mediabrands Ventures. “Right now marketers are dealing with international options that are disjointed; with little coordination between the way search campaigns are structured and managed. It is Mediabrands vision to create the digital agency model of the future. Leveraging a globally-connected, search marketing technology solution is something that will dramatically elevate digital marketing for our clients.” Reprise Media’s proprietary campaign platform was developed to create, manage, measure and optimize search marketing campaigns from a single interface. With this expansion, this proprietary technology now gives each global office access to the same suite of world-class tools that can be fully customized by market to incorporate localized features such as language, currency, characters (for Asian languages) and search engines. As the market continues to evolve, and as Reprise Media expands to new countries, the Search technology will be further tailored to address new search engines, social properties, advertising exchanges and web analytics packages. “The nature of search marketing has changed significantly in the last few years. Text ads on search results pages have given way to display, video and enhanced ad units, and the auction-based advertising model has spread far beyond the search engines,” said Joel Lapp, EVP, Product Management, Reprise Media, “It was for this reason that the proprietary tool was built with flexibility in mind. The technology can easily accommodate and integrate with new advertising opportunities, languages, currencies and character sets; even entirely different networks of search engines. We are excited to see the technology we designed for English speaking markets realizing its potential as we apply it to the challenges of new markets.” About Reprise MediaReprise Media is a leading global search and social marketing agency. The company helps leading brands – including Microsoft, The Home Depot, and Hyundai, – manage their online reputations, drive traffic to their websites, acquire new customers and generate revenue through search engines and social networks. Headquartered in New York, the company has offices in San Francisco, Atlanta, Boston, London, Paris, Frankfurt, Madrid and Sydney. About MediabrandsCreated by IPG to manage all of its global media-related assets, Mediabrands employs 6,500 communications specialists operating in 90 countries and manages $32B in global media billings. It is a proven entity in helping clients maximize the impact of their marketing investment to deliver explosive business results. Mediabrands enhances the communications offering and performance across its network of media agencies including Initiative, UM, MAGNA and a roster of specialty service groups. Mediabrands is part of Interpublic Group (NYSE: IPG), one of the world's leading organizations of advertising agencies and marketing services companies. For more information, please visit www.mediabrands.com CONTACT:Reprise Media
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