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Reprise Media Turns Six; Search and Social Media Pioneer Continues to Lead a Changing Industry

NEW YORK, March 4, 2009 –Reprise Media, a full-service search and social media marketing firm, today celebrated its sixth year in business. While six years may not sound like a long time for some industries (General Motors just celebrated 100 years in business, Stella Artois has been brewed since 1366), in the world of search and social media it’s a lifetime.

When Reprise Media was founded in 2003:

• Yahoo’s search engine was still a year away from launch

• Google had approximately $50 million in revenue (versus $5.7 billion for just the fourth quarter of 2008) and was yet to go public

• The highest ranked social media property and17th most visited property on the Internetwas Classmates.com

• Facebook wasn’t in existence (in fact, founder Mark Zuckerberg was still a sophomore in college)

• iTunes hadn’t yet launched

• The Twitter guys were still the Blogger guys

Reprise has maintained its industry leadership throughout the many changes in the search and social media world, helping clients generate more than $1 billion in revenue.

“When we started, people didn’t even know what search marketing was –we spent most of our time evangelizing the channel,” said Reprise Media co-founder and Managing Partner Joshua Stylman.”Six years later ad agencies and marketers are still trying to come to grips with this space. We’ve never relinquished our head start.”

“I think the key for us has been our focus on using technology to help great brands achieve their business goals,” added co-founder and Managing  Partner Peter Hershberg ,  ”Diving into social media is a great example of this because it serves multiple purposes for our clients with a great return on investment. They learn things about their customers that impact the rest of their marketing, they are able to introduce their brand voice into discussions and they are able to occupy more real estate in search engine reply pages.”

About Reprise Media

Reprise Media (www.reprisemedia.com) is an award-winning search and social media marketing agency. The company helps leading brands - including Microsoft, Hyundai, Castrol, Martha Stewart and Aflac - manage their online reputations, drive traffic to their websites, acquire new customers and generate revenue through the power of search and social media. SearchViews (www.searchviews.com), the company's blog, provides daily news and commentary on the search engine marketing industry and is considered a must-read by industry insiders.

A division of Mediabrands and subsidiary of the Interpublic Group (NYSE: IPG), Reprise Media is headquartered in New York and has offices in San Francisco and Boston.

Reprise Media is a registered trademark of Reprise Media Inc. All other product and brand names are the property of their respective owners.

CONTACT:

Reprise Media
Noah Mallin
212.444.7662
nmallin [at] reprisemedia.com