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Independent Research Firm Names Reprise Media "Biggest Breakout Star" In Search Engine MarketingCites "Best In Class" Paid Search And Reporting CapabilitiesNew York City – November 29, 2006 - Reprise Media, the largest independent search engine marketing firm in the industry, announced today that it was identified as the "biggest breakout star" in the search marketing industry as part of The Forrester Wave™: Search Marketing Agencies Q4 2006 (November 2006). Forrester remarked that Reprise Media was "innovative, profitable, and strategically focused, making it the biggest competitive threat and the best-kept secret" in the study. The company ranked number one in a variety of key competencies, including campaign planning, analysis and reporting, services and support, and vertical strategy. As a result, Reprise Media was named a Strong Performer in the study, and was referred to as the "search marketing agency to watch." "We are pleased by the very positive review Reprise Media garnered in this report and for their recognition of our blend of integrated technology and exceptional services," said Joshua Stylman, Managing Partner, Reprise Media. "As we continue to build on this momentum and expand our business, the core values of our company will remain the same…customer-centricity and forward thinking products, services and strategy." The company's sophisticated PROSuite™ technology platform received accolades from the research firm for its open architecture which allows it to adapt to the needs of any client. Specifically, Forrester states that "the vendor offers the most integrated bid management platform, which can currently integrate with any third-party data source and 15 search engines." In part, this integration takes the form of vertically-focused solutions, such as "FeedCast, a product that creates timely paid search ads from breaking news." Furthermore, Reprise Media was touted by client references as a company that "listens to their needs and delivers solutions." As Forrester noted, "Interactive agencies not interested in building their own search marketing suite…will find Reprise Media a good partner." The Forrester Wave™ is the first of its kind for the search marketing space due to the relative youth of the industry. It analyzed U.S.-based companies with integrated solutions on 56 criteria evaluating current offerings, strategy and market presence and six firms emerged as major contenders. To download a free copy of Forrester's Vendor Summary about Reprise Media, please visit http://www.reprisemedia.com/Wave.aspx About Reprise Media:Reprise Media, Inc., the largest independent SEM services firm in the industry, helps companies significantly and profitably grow their businesses in the search marketplace. Through the Reprise Process – an innovative, proven combination of campaign strategy, methodology and management – Reprise Media consistently delivers the value of search to a large and growing client roster, which includes companies such as CapitalOne, PeoplePC, Guess? and Advance Internet. The company has been recognized as one of the 30 fastest growing companies in the country by Entrepreneur Magazine's Hot 100 for the past two years. Reprise Media was also recently named one of the top full-service search marketing firms in the country in the Jupiter Research SEM Agency Constellation Report. SearchViews (www.searchviews.com), the company's award-winning blog, provides a destination for marketers to find the latest news and commentary on Search Engine Marketing. Reprise Media is headquartered in New York City, with offices in San Francisco and Boston. For more information, Reprise Media can be contacted at 212.444.7474, or via the Web at www.reprisemedia.com Note:Reprise Media, FeedCast and PROSuite service marks of Reprise Media Corp. All other company names or product names are the trademarks or registered trademarks of their respective owners. Contact:Anthony Iaffaldano
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