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US Search Selects Reprise Media to Manage the Company's Search Engine Marketing Program

NEW YORK CITY - October 10, 2006 - US Search, a FirstAmerican Company, has selected Reprise Media, a technology-enabled full service search marketing firm, to manage its paid search initiatives. US Search provides its clients with fast, reliable access to billions of public records.

"We evaluated several search marketing firms, and Reprise Media's expertise and professionalism stood out," said Amber Higgins, Director of Business Development and Marketing for US Search. "They were the only company we spoke with that emphasized holistic campaign management over a focus on bid management, and that made a significant difference in our decision. We are confident that we have selected a partner that will help us scale our current search programs and grow our customer base."

As part of the deal, Reprise Media will be responsible for acquiring new customers for US Search's suite of peoplesearch products including background checks, criminal record checks, reverse phone lookups and real estate reports. US Search provides its clients with fast, reliable access to billions of public records.

"US Search has a valuable product that makes perfect sense to market through search," said Peter Hershberg, Managing Partner, Reprise Media. "We're excited about the chance to help US Search get more from search marketing, by making their service even more accessible to the people that need it."

About Reprise Media:

Reprise Media, Inc. is a technology-enabled SEM services firm that helps companies significantly and profitably grow their businesses in the search marketplace. Through the Reprise Process – an innovative, proven combination of campaign strategy, methodology and management – Reprise Media consistently delivers the value of search to a large and growing client roster, which includes companies such as CapitalOne, PeoplePC, Guess? and Advance Internet. Reprise Media was recently named to Entrepreneur Magazine and PricewaterhouseCoopers' 2006 Hot 100, a list of the 100 fastest-growing new businesses in America. This marks the company's second appearance in as many years. SearchViews (www.searchviews.com), the company's blog, provides a destination for marketers to find the latest news and commentary on Search Engine Marketing.

Reprise Media is headquartered in New York City, with offices in San Francisco and Boston. For more information, Reprise Media can be contacted at 212.444.7474, or via the Web at www.reprisemedia.com

Contact:

Anthony Iaffaldano
Director of Marketing
212.444.7477
anthony@reprisemedia.com