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Are Super Bowl Advertisers Calling The Right Plays In Search?

Reprise Media Announces Plans For Their Second Annual Super Bowl Search Marketing Scorecard

NEW YORK CITY - January 4th, 2006 - On February 6, 2006, Reprise Media will launch their second annual Super Bowl Search Marketing ScoreCard, a report which measures how effective Super Bowl advertisers are at capitalizing on the buzz created by their commercials. The ScoreCard ranks advertisers based on a series of search marketing best practices including keyword selection, ad text, and landing page content.

Advertisers including Gillette, GM and CareerBuilder.com are lining up to pay an average of $2.6 million for a 30 second spot during Super Bowl XL. While there is tremendous value in the buzz generated by an ad that will likely be seen by more than 86 million viewers, many marketers are not taking simple steps to close the loop. As has been proven in past years, consumers head online often during the game itself- to find information on the brands, memorable ads, or to vote or participate in promotions that interested them during the broadcast. And when they head online, they start with search.

Paid search can serve as the bridge between an advertisers offline campaign and their web presence. For a few cents more per user, marketers can ensure that people who turn online to get more information about their favorite commercials are led to promotions or online mini-sites that can help harness this buzz. In 2005, results were mixed. While certain advertisers such as Cadillac, Volvo and CareerBuilder.com featured tightly integrated campaigns that funneled interested users to their sites, most Super Bowl advertisers had little or no presence among the search results at all.

With Super Bowl XL just weeks away, are marketers planning to optimize their ads effectiveness by including search engine marketing? Did advertisers learn from last years successes? Stay tuned to see who creates the most buzz and receives the highest ScoreCard rating when Reprise Media releases their 2006 Super Bowl Search Marketing ScoreCard.

When/How

For more information or to set up a briefing with Managing Partners Peter Hershberg or Joshua Stylman please contact Anthony Iaffaldano at 212-444-7477 or anthony@reprisemedia.com.

For a summary of the 2005 Super Bowl Search Marketing ScoreCard including a downloadable copy of the report, visit our blog at, www.searchviews.com

About Reprise Media:

Reprise Media is a technology-enabled SEM services firm helping companies significantly and profitably grow their businesses in the search marketplace. Through the Reprise Process an innovative, proven combination of campaign strategy, methodology and management Reprise Media consistently delivers the value of search to a large and growing client roster, which includes companies such as CapitalOne, PeoplePC, Guess? and Advance Internet. In 2005, Reprise Media was ranked # 30 in Entrepreneur Magazine and PricewaterhouseCoopers' Hot 100, a list of the 100 fastest-growing new businesses in America. SearchViews (www.searchviews.com), the Company's blog, provides a destination for marketers to find the latest news and commentary on Search Engine Marketing.

Reprise Media is headquartered in New York City, with offices in San Francisco and Boston. For more information, Reprise Media can be contacted at 212.226.0697, or via the Web at www.reprisemedia.com

Note:

Reprise Media and Search Marketing Scorecard are service marks of Reprise Media Inc. All other company names or product names are the trademarks or registered trademarks of their respective owners.

Contact:

Anthony Iaffaldano
Director of Marketing
212.444.7477
anthony@reprisemedia.com