Reprise Media Helps Top Publishers Increase Web Traffic to Breaking News Stories

Search Engine Marketing Firm Delivered More Than Twenty Million Readers Over Past 12 Months

New York City – October 10, 2006 - Reprise Media, a full-service search engine marketing firm, has today announced it has delivered more than twenty million readers to a publishing client base that includes top-tier news organizations such as USATODAY.com, Hearst Publications and the Financial Times.

The success of these campaigns is due, in part, to FeedCast, a patent-pending search marketing solution for the publishing industry that Reprise Media launched a year ago. FeedCast leverages both the company's deep expertise in creating and implementing search marketing campaigns for publishers and their proprietary PROSuite campaign management platform to launch paid search campaigns within hours after a news story is released. Traditionally, the process of making an article available via organic search takes roughly a week from the time a news story breaks – providing access to articles only after the news cycle has ended and reader interest in the story has significantly waned. By shortening that process to a matter of hours, FeedCast allows publishers to leverage search engines such as Google, Yahoo! and MSN to re-engage their readership at a crucial point in their online experience – immediately after breaking news hits.

"Reprise Media truly understands the challenges facing publishers in today's market," says Elissa Tomasseti, VP of Marketing for FT.com, the online arm of the Financial Times. "They've developed a solution that has strengthened traffic to our most valuable content, while connecting us with high-quality new readers. Reprise Media has been an invaluable partner for FT.com."

In September, Reprise Media celebrated the first full year of FeedCast, which is currently being used by many of the world's largest publishers. The product was described in Jupiter Research's recent SEM Agency Constellation report as "…a unique offering that will work well for publishers and classifieds advertisers."

"We started our suite of vertical solutions with publishing because we felt these companies were woefully underserved by the search marketing community," says Peter Hershberg, Managing Partner of Reprise Media. "When news breaks, the first place readers go is to a search engine – often long before organic results begin to appear."

FeedCast allows publishers to tap into programs such as Google's AdSense, Microsoft AdCenter and the Yahoo Publisher Network, providing the opportunity for them to reach readers while stories are being discussed on blogs and community sites. By tapping into the user dialogue at the pivotal period when online chatter peaks, clients can expand their readership online and maximize the return on their search marketing efforts.

About Reprise Media:

Reprise Media, Inc., the largest independent SEM services firm in the industry, helps companies significantly and profitably grow their businesses in the search marketplace. Through the Reprise Process – an innovative, proven combination of campaign strategy, methodology and management – Reprise Media consistently delivers the value of search to a large and growing client roster, which includes companies such as CapitalOne, PeoplePC, Guess? and Advance Internet.

The company was recently recognized as one of the 30 fastest growing companies in the country by Entrepreneur Magazine's Hot 100 for the past two years.SearchViews (www.searchviews.com), the company's award-winning blog, provides a destination for marketers to find the latest news and commentary on Search Engine Marketing.

Reprise Media is headquartered in New York City, with offices in San Francisco and Boston. For more information, Reprise Media can be contacted at 212.444.7474, or via the Web at www.reprisemedia.com

Note:

Reprise Media and FeedCast are service marks of Reprise Media Corp. All other company names or product names are the trademarks or registered trademarks of their respective owners.

Contact:

Anthony Iaffaldano
Director of Marketing
212.444.7477
anthony@reprisemedia.com

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