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Alex Tsepetis Recently Promoted to Vice President of Engineering at Reprise Media
New York City – April 26, 2006 –Reprise Media, a technology-enabled search engine marketing firm, has promoted Alex Tsepetis to the position Vice President, Engineering. Tsepetis has had a tremendous impact on Reprise Media since he joined the organization, particularly in helping develop PROSuite, the company’s campaign management platform. PROSuite has allowed Reprise Media to scale in an organized and efficient way, resulting in the management of increasingly complex, diverse, and profitable client campaigns. In his new role, Tsepetis will oversee the continued development of the company’s end to end campaign generation and management platform.
”Alex’s experience in the data analytics and interactive marketing industries have made him an invaluable resource to our technology team,” said Vince Russo, Chief Technology Officer of Reprise Media. “He has offered crucial insight into the challenges inherent in building a platform to manage the changing variables of search engine marketing, and has been a major source of leadership for our Boston office. This promotion is well deserved.”
Tsepetis joined Reprise Media as Senior Director of Engineering in 2004, bringing an extensive background in online advertising technologies, ad serving, and web analytics. In the fall of 2001, he joined Insight First as a principal developer of their enterprise class, real-time Web analytics system. In the winter of 2003, Insight First was acquired by 24/7 Real Media. As the VP of Engineering for 24/7 Real Media, Tsepetis oversaw the development of Open AdStream, Real Media's flagship ad serving platform. Most notably, he led the integration of Insight First Web analytics technologies with the 24/7 ad serving suite in order to create a behavioral ad targeting platform.
About Reprise Media:
Reprise Media, Inc. is a technology-enabled SEM services firm helping companies significantly and profitably grow their businesses in the search marketplace. Through the Reprise Process – an innovative, proven combination of campaign strategy, methodology and management – Reprise Media consistently delivers the value of search to a large and growing client roster, which includes companies such as CapitalOne, PeoplePC, Guess? and Advance Internet. In 2005, Reprise Media was ranked # 30 in Entrepreneur Magazine and PricewaterhouseCoopers' Hot 100, a list of the 100 fastest-growing new businesses in America. SearchViews (www.searchviews.com), the Company's blog, provides a destination for marketers to find the latest news and commentary on Search Engine Marketing.
Reprise Media is headquartered in New York City, with offices in San Francisco and Boston. For more information, Reprise Media can be contacted at 212.444.7474, or via the Web at www.reprisemedia.com
Contact:
Anthony Iaffaldano
Director of Marketing
212.444.7477
anthony@reprisemedia.com
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