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Reprise Media PROSuite Sets A New Standard for Integrated Search Marketing Platforms

Company’s Proprietary System Uses Links Advertisers With More Than Fifteen Different Engines

New York City – May 31, 2006 – Reprise Media, a technology-enabled search engine marketing firm, today announced the release of the latest version of PROSuite, its centralized campaign development and management platform. The new version of the system is now fully integrated with more than fifteen search engine marketing programs, leveraging APIs (Application Programming Interfaces) with Google AdWords, Yahoo! Search Marketing, MSN AdCenter, Ask Sponsored Listings and Miva.

“APIs are incredibly important to the growth of the search ecosystem – when utilized properly, they enable marketers to execute broad campaigns faster and more efficiently than ever before,” said David Jakubowski, General Manager of Search Strategies and GTM for MSN. “Reprise Media’s PROSuite platform positions them as one of the companies to watch in the search marketing industry.”

The PROSuite platform allows Reprise Media to generate, expand, launch and report on search engine marketing campaigns in near real-time from one unified platform. This latest release will give it access to the broadest network of search marketing opportunities available in the industry.

“While Google, Yahoo! and MSN represent a large and vital portion of the search marketing opportunity, there is immense value in viewing the full breadth of the search opportunity,” said Joshua Stylman, Managing Partner of Reprise Media. “The PROSuite platform gives our clients easy access to the entire universe of people who are searching for their products or services on the internet, and allows us to easily compare conversion activity across all their campaigns.”

“Ask Sponsored Listings represents a significant opportunity for advertisers to capture qualified, engaged users that they may not be reaching through other search marketing channels,” said James Speer, VP of Marketing & Products for Search Marketing at Ask.com. “Reprise Media’s approach to search engine marketing has made them a strong partner for Ask.com, and a premier choice for marketers looking to capture the full value of search.”

Reprise Media has been involved in alpha and beta tests for all major search marketing API programs, and is actively evaluating and adding new programs as they become available.

About Reprise Media:

Reprise Media, Inc. is a technology-enabled SEM services firm helping companies significantly and profitably grow their businesses in the search marketplace. Through the Reprise Process – an innovative, proven combination of campaign strategy, methodology and management – Reprise Media consistently delivers the value of search to a large and growing client roster, which includes companies such as CapitalOne, PeoplePC, Guess? and Advance Internet. In 2006, Reprise Media was ranked #26 in Entrepreneur Magazine and PricewaterhouseCoopers' Hot 100, a list of the 100 fastest-growing new businesses in America. SearchViews (www.searchviews.com), the Company's blog, provides a destination for marketers to find the latest news and commentary on Search Engine Marketing.

Reprise Media is headquartered in New York City, with offices in San Francisco and Boston. For more information, Reprise Media can be contacted at 212.444.7474, or via the Web at www.reprisemedia.com

Note:

Reprise Media and PROSuite are service marks of Reprise Media Corp. All other company names or product names are the trademarks or registered trademarks of their respective owners.

Contact:

Anthony Iaffaldano
Director of Marketing
212.444.7477
anthony@reprisemedia.com

 

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