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Reprise Media Selected to Manage Search Engine Marketing Efforts for PeoplePC Online

New York, NY, May 2, 2005 - Reprise Media, a full-service Search Engine Marketing (SEM) firm, has been tapped by PeoplePC, a leading provider of high-quality, value-priced Internet service and subsidiary of EarthLink (Nasdaq: ELNK), to create, deploy and manage search campaigns that drive paid registrations for its value dial-up ISP service.

"We have partnered with Reprise Media because of their expertise and knowledge of search engine marketing," said Lomit Patel, Senior Manager Online Marketing, PeoplePC. "With Reprise's cost-effective search campaigns, PeoplePC can potentially grow its subscriber base by leveraging a wide variety of search engines to direct prospective customers to our website."

An essential element of the campaign's success will be the application of The Reprise Process, a highly scalable development methodology that takes a holistic approach to campaign management. The Reprise Process was also a key part of PeoplePC's decision to work with Reprise Media.

"PeoplePC undertook a rigorous SEM evaluation process, and its selection of Reprise Media is a great acknowledgement of our excellent client services and search engine marketing expertise," said Peter Hershberg, managing partner, Reprise Media.

About Reprise Media:

Reprise Media helps companies significantly and profitably grow their businesses through Search Engine Marketing. Through the Reprise Process - an innovative, proven combination of campaign strategy, methodology and management - Reprise Media has delivered the value of search to a large and growing client roster, including companies such as Capital One, Reader's Digest, and Bell South. SearchViews, Reprise Media's Search Engine Marketing blog, provides a destination for marketers to find the latest news and commentary on Search Engine Marketing.

Reprise Media is headquartered in New York City, with offices in San Francisco and Boston. For more information, Reprise Media can be contacted at 212.226.0697, or via the Web at http://www.reprisemedia.com.

Note:

Reprise Media and the Reprise Process are service marks of Reprise Media, LLC. All other company names or product names are the trademarks or registered trademarks of their respective owners.

Contact:

Anthony Iaffaldano
Director of Marketing
212.226.0697
anthony@reprisemedia.com